Author Archives: Claire Jarrett

Studies show that only the most motivated searchers review more than about two or three pages of search engine results. Consequently, if a site – which may provide exactly what the searcher is looking for, isn’t placed within the first 20-30 search engine results, more likely than not, the searcher won’t ever find the site. It’s easy to see why so many advertisers want to master AdWords, a standard part of any search engine marketing effort. Continue reading →